When Tezak Traffic Power Launched this summer, I was extremely exited about their innovative “List Ads” feature. Setting one up is as easy as writing a short headline, some brief copy, and pasting in your auto-responder code. The system then rotates your ad (Looks like a classified ad) inside their surfbar while members are surfing for ad credits. If a member clicks your ad, an opt in form appears for them to fill out in order to subscribe to your list.

Until recently, only aweber auto-responders were supported, but thanks to new impovements, a wide variety of aut-responders can be used here. This makes one of my favorite traffic exchanges immensely more effective as with a larger variety of ads in rotation, there is less likelihood of users becoming “numb” to the list ad spaces. I’m already seeing improved opt-in rates and that’s always a good thing.

Are list ads better than squeeze pages? After extensive use of these things, I can’t really say they are better, however marketers on a budget may find them more cost effective as while it takes one credit to get a page view in a traffic exchange, at Tezak Traffic you can exchange 1 credit for 10 list ad impressions. I find myself converting nearly all of my credits into list ad impressions and I’m quite satisfied with the results. If you haven’t tried em out yet, give em a whirl. They’re free to use if you’re willing to surf for credits, but of course you do have the option to buy some if you’re short on time.

Note: Tezak Traffic Power is currently ranked #4 out of 99 exchanges rated weekly by Affiliate Funnel’s “Surfer’s choice” system.