Does this sound like you?
You’ve finally realized that as an affiliate marketer, You NEED an email list of your own. After reading countless articles, seeking out expert advice, and having read a plethora of success stories from people who have created a small fortune with opt-in lists you finally decide to start building your own.
Then it happens… you think you’ve soaked up everything there is to know about opt-in lists and have followed the techniques to the T and you still haven’t seen a profit.
In fact, you may be losing money. You might be hiring ghostwriters to help you out, or maybe you’ve spent money on email marketing courses, you might have even invested in a professional squeezepage design, but only a very small percentage of your list actually buys from you, you’re still losing profit. You may realize this after a few months when you see your stats and sales figures.
So what went wrong? Why have others succeeded where you’ve come up empty? The most common mistake is that you dove straight right in, without giving though to what type of list you would like to have. Did you plan to sell affiliate marketing products? Maybe you wanted to sell books and information on Dog training. Knowing what you intend to sell should be the first thing you plan when enetering into the world of list building.
Why is this so important? Well… if you take a scattergun approach to your opt-in marketing, a “any subscriber is a good subscriber” mentality… you may find yourself trying to sell dog training books to a bunch of cat owners… just an example, but I think you can see where I’m going with that.
A simple way to remedy this common mistake is to offer a freebie of some sort that is closely related to the products you intend to sell… in the above example, writing a report on “10 ways to spoil your dog for under $10″. Actually, I think there is a book like that out there, but again, just an example.
Using this method, you can safely assume anyone willing to trade their contact info for a copy of the report has a dog, or at the very least, plans to have one soon. So, if you plan to be selling dog related products, you’re now building a list of “subscribers who are dying to buy your products”… as the hype machines would say.
It all starts with the freebie you are offering as incentive for people to sign up for your list… and if you’re thinking you can’t write an informative report, stop and think for a second. Are you telling me you never wrote a book report in school? Make use of that computer, do some research, and write a brief, but useful, report on your topic. You might even want to give yourself a deadline and assume that this will count for %50 of your grade… or in this case, possibly %100 of your future sales from your list.
Now, you may be thinking, “well, my list is about affiliate marketing”. That is a pretty darn wide niche. Best to drill that down to a specific field of affiliate marketing. Maybe you want to focus on Google adwords or adsense, and sell tools and info products related to those two topics. Chances are you will also find very similar services that will appeal to your list as well.
Or maybe you might choose to focus on safelist marketing. Anyone on that list would likely be interested in joining safelists, reading info on advanced safelist strategies, or even products related to writing better emails.
So, if your results are lacking, and you find that you’re not using the startegies outlined in this article, this may be a very good place to start if you wish to turn your results around and start getting something back from your efforts.
Type atcha’ later…
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